I teach undergraduate students in communication and marketing, particularly in the area of digital application. That means teaching the Internet. It’s impossible for any communications or marketing student to fully appreciate the shift in these industries without understanding the history and the role of the internet in changes to consumer behaviour, marketing communications and markets and business.
Teaching the Internet in a non-technical area is relatively new and resources have been hard to…
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Posted on November 17, 2009 at 12:52pm — 1 Comment
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Regards
Kerry Franta